But over the past few years the comedian has struggled. Two of his most recent films, Imagine That and Meet Dave, were colossal failures. Murphy was paid millions up front to star in the films, but neither one earned back its production budget at the box office. Meet Daveearned only $50 million on a budget of $60 million.Imagine That did even worse. It brought in only $22 million on a budget of $55 million.
Those disasters turned Murphy into the second most overpaid star in Hollywood by our calculations. For every $1 Murphy was paid in salary we found that his recent films have returned an average $2.70. To put that in perspective, Nicole Kidman, who ranks 10th on our overpaid list, returns $6.70 for every buck she is paid.
So it’s no surprise to see the 50-year-old Murphy in career-building mode. It helps that he has director Brett Ratner on his side. Ratner helmed Murphy’s latest film, Tower Heist, which hits theaters Friday. Murphy stars as a thief who helps Ben Stiller and a motley crew of amateurs rob a Bernie Madoff-like financier who has stolen their pension money. Early reviews have been decent. Todd McCarthy of The Hollywood Reporter says that “however far-fetched [the film] is all but irresistible in its criminal legitimacy and its promise of just desserts.” Exhibitor Relations expects the film will top the box office this weekend with $26 million.
If the movie is a hit, it will go a long way toward improving Murphy’s reputation and his ability to offer studios a better return on investment. Murphy is also slated to host the Oscars ceremony (which Ratner is producing) next February.
Another consolation: compared to Drew Barrymore, Murphy is a financial superstar. The actress tops our 2011 list of Hollywood’s Most Overpaid Actors, returning just 40 cents (not a misprint) for every dollar the studios spend on her. Barrymore doesn’t earn as much as someone like Murphy but her recent films have performed horribly at the box office. Her 2009 film Everybody’s Fine earned only $16 million globally and her 2007 film Lucky You brought in only $8 million. He’s Just Not That Into You, which Barrymore produced and appeared in, did better earning $180 million globally but we didn’t count it because Barrymore wasn’t really the star of the film.
To create our list we looked at the 40 highest-earning actors in Hollywood. To qualify, each had to have starred in at least three movies in the past five years that opened in more than 500 theaters. Movies that opened after May 1 of this year were not counted.
We also didn’t look at animated films because the stars aren’t really the draw. So Murphy doesn’t get credit for the Shrek movies where he voiced Donkey. Those films have brought in a total $3 billion at the global box office.
We used data gathered for our annual Celebrity 100 list to calculate each star’s estimated earnings on each film (including up-front pay and any earnings from the movie’s box-office receipts and first year sales of DVDs). We then looked at each movie’s estimated budget (not including marketing costs, which are susceptible to accounting chicanery) and box-office and DVD earnings to figure out an operating income for each film.
We added up each star’s compensation on his or her last three films and the operating income on those films, and divided total operating income by the star’s total compensation to come up with a return-on-investment number. The final number represents an average of how much a studio earns for every dollar paid.
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